CLICK TO EXPAND
The first part of the project was rebranding the Folgers brand, choosing a targeted audience as well as a new logo and tagline. The second half was creating a K-cup label and K-cup box.
This logo inspiration came from the concept that a person, mainly a man, that has taste would wear a bowtie AND (more importantly for our chosen targeted audience) that a woman has good taste if she chooses a man who wears bowties. The clean simple font and overall look also goes with taste. My personal opinion of taste includes the saying, “less is more.”