Lord + Taylor Print and Art Direction

As Senior Graphic Designer at Lord + Taylor, I was responsible for concepting and executing a wide variety of print assets including direct mail, newspaper/magazine ads, and signage. With my designs, I delivered strategic creative campaigns focusing on business objectives while maintaining brand guidelines. I also oversaw photoshoots for many of our print campaigns and directed the team of photographers and stylists on set to ensure what is being captured matches my design concepts and those of my team.

Spring Signature Sale Promotional Direct Mail

ROLE: Design from Concept to Completion, Art Direction

Men's Wardrobe Sale Editorial Direct Mail

ROLE: Design from Concept to Completion

Beauty Editorial Direct Mail

ROLE: Design from Concept to Completion

Spring Style Guide Editorial Direct Mail

ROLE: Design from Concept to Completion

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Black Friday Promotional Direct Mail

ROLE: Design from Concept to Completion, Art Direction

© 2020 by Caroline Durkee